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  <url>
    <loc>https://www.fireserviceresearch.co.uk/about-us-mojave</loc>
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    <lastmod>2025-11-15</lastmod>
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      <image:title>research, insights &amp; data</image:title>
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      <image:title>research, insights &amp; data - Trusted by…</image:title>
      <image:caption>Together we are tackling the perennial problems On-call fire engine availability, recruitment, retention, &amp; optimizing resources. Don’t just take our word for it, take a look.</image:caption>
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      <image:title>research, insights &amp; data - Our Mission</image:title>
      <image:caption>On-call, non-career, and volunteer firefighters are an invaluable, precious-yet-predominant, ever diminishing asset. Within an uncertain and unfavourable backdrop for recruitment and retention re-enkindle augments Fire and Rescue Services capacity to apply contemporary research and data-driven approaches to enhance their effectiveness, efficiency, and people.</image:caption>
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      <image:title>research, insights &amp; data</image:title>
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    <image:image>
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      <image:title>research, insights &amp; data</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/d2760e78-f9a4-4a0e-8412-5b95e60f3be6/philipp-berg-sU76FZ1417U-unsplash.jpg</image:loc>
      <image:title>research, insights &amp; data - Our Insights…</image:title>
      <image:caption>…emanate from the unique combination of academic acumen, fire service research expertise, and operational On-call experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724822314980-28NVCF31VJMI35KEEXPX/Screenshot+2024-08-28+at+06.16.52.png</image:loc>
      <image:title>research, insights &amp; data</image:title>
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    <image:image>
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      <image:title>research, insights &amp; data</image:title>
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    <image:image>
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      <image:title>research, insights &amp; data</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724822318649-EB7DL3RFGGOEOJCN71MK/Screenshot+2024-08-28+at+06.17.36.png</image:loc>
      <image:title>research, insights &amp; data</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724822319382-4TY67K712NJCTHYJYIS1/Screenshot+2024-08-28+at+06.17.26.png</image:loc>
      <image:title>research, insights &amp; data</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1729835476143-YN35HSFU98JL0CNAPUEF/unsplash-image-rqxLUHktttc.jpg</image:loc>
      <image:title>research, insights &amp; data - Research-led and data-driven</image:title>
      <image:caption>Tried-and-tested in several FRSs, every step is rooted in experience, expertise, and refined by research.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/bb0c7948-8c5d-4448-9faa-c9b3ee3e8c83/unsplash-image-3V8xo5Gbusk.jpg</image:loc>
      <image:title>research, insights &amp; data - Conversations with clarity and concision</image:title>
      <image:caption>We understand each Service can be different. We listen to your specific context, challenges and aspirations, then we deliver - distilling complex into simple, effective, evidence-based strategies. Let us Listen to you.</image:caption>
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  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/oars-in-practice-from-perennial-problem-to-promising-practices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
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      <image:title>Research &amp; Articles - OARS - A ‘Promising Practice’ - From 'Perennial Problem' to 'Promising Practices.'</image:title>
      <image:caption>OARS supports Lancashire - and several other FRSs - to improve On-call availability!</image:caption>
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    <image:image>
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      <image:title>Research &amp; Articles - OARS - A ‘Promising Practice’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/oars-is-on-fire</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1fc7d457-a9cc-4979-9d18-0bd772177a6c/Screenshot+2025-11-14+at+09.01.27.png</image:loc>
      <image:title>Research &amp; Articles - OARS is on FIRE...Again!!! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/b590048f-6410-45b9-93d1-769352e2ee66/Screenshot+2025-11-14+at+09.02.04.png</image:loc>
      <image:title>Research &amp; Articles - OARS is on FIRE...Again!!! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/02658584-6d07-48c8-a1ed-897ce679fd16/Screenshot+2025-11-14+at+09.02.15.png</image:loc>
      <image:title>Research &amp; Articles - OARS is on FIRE...Again!!! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/oars-is-on-fire-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1763111675986-LKHFBKJS39IYNZUX4ZG6/Screenshot+2025-11-14+at+09.11.05.png</image:loc>
      <image:title>Research &amp; Articles - OARS is on FIRE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/e25774bb-71f3-452b-9a9f-95f555361e24/Screenshot+2025-11-14+at+08.56.57.png</image:loc>
      <image:title>Research &amp; Articles - OARS is on FIRE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/eca63c2d-1cb7-47a5-8ebb-01a3fa5bc46e/Screenshot+2025-11-14+at+08.57.25.png</image:loc>
      <image:title>Research &amp; Articles - OARS is on FIRE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/2a6a051a-f6bc-465a-af23-c27774092eb7/Screenshot+2025-11-14+at+08.57.39.png</image:loc>
      <image:title>Research &amp; Articles - OARS is on FIRE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/availability-and-alerting-just-got-smarter-fireservicerota-primary-alerting-app-for-fire-and-rescue-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/oars-on-call-availability-recruitment-and-skills-planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/our-research-and-saas-in-action-and-making-a-difference-in-lancashire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/eea63437-cb12-4d73-b7e6-b78111e58ec8/Screenshot+2024-12-05+at+11.50.58.png</image:loc>
      <image:title>Research &amp; Articles - Lancs FRS &amp;amp; OARS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/2bbe6539-e60b-4d60-b897-0947054b5c55/Screenshot+2024-12-05+at+12.03.01.png</image:loc>
      <image:title>Research &amp; Articles - Lancs FRS &amp;amp; OARS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/9aa465ae-e4e6-4437-bd10-9cae4a60a16a/Screenshot+2024-12-05+at+10.10.17.png</image:loc>
      <image:title>Research &amp; Articles - Lancs FRS &amp;amp; OARS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/maximise-on-call-fire-engine-availability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/on-call-landscape</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/535c1d2b-9ee6-48fe-9b4b-8fecda032ae8/Screenshot+2024-08-26+at+13.56.35.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape - On-call in numbers - 2023/24</image:title>
      <image:caption>OCFF numbers down 27% in the last 10 years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/8961ae69-8a2b-4c2f-b15d-03e8c21cc3dc/Screenshot+2024-08-26+at+13.55.12.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape - Down from 11,652 in 2022, there are now only 8,097 OCFFs</image:title>
      <image:caption>Meanwhile, availability has dropped nationally from 81% to 72%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/829e8fd9-5646-4199-ac87-61eeeecddfe5/Screenshot+2024-08-26+at+13.52.36.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape - Firefighters figure down, incident numbers up - Go figure…</image:title>
      <image:caption>Over the past decade, the number of firefighters has decreased by over 20% while the number of incidents and fires attended have increased by 19% and 16%, respectively.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/4bb8e739-2d34-450b-9ccb-9f84cf40b552/Screenshot+2022-09-05+at+11.32.24.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape - On-call landscape</image:title>
      <image:caption>What looms over the horizon? Whatever it may be, fire service research, a smarter use of data, and re-enkindle’s innovations can help the sector surmount its challenges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/ead4061d-7a79-41b7-84e7-dba5af94faad/Screenshot+2022-12-01+at+14.11.12.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape - R &amp; D Investment = Success</image:title>
      <image:caption>Data suggests the most successful organisations re-invest in excess of 70% of profits into R &amp; D. Whilst a lot of great research is done in the sector on operational imperatives such as wildfires, contaminants, and FBT, there is far less research into organisationally challenges such as recruitment, retention, and On-call culture.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/on-call-availability-100-percent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724672208635-ILQI9NNTRJES1I7F9Z3V/Screenshot+2024-08-26+at+12.36.16.png</image:loc>
      <image:title>Research &amp; Articles - 100% Availability = Success? - Optimising our On-call</image:title>
      <image:caption>Inspired to help FRSs improve the overall availability of their fire engines owing to our unique On-call experience and insights we work tirelessly in pursuit on just one goal - supporting the sector to improve On-call availability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/034b0435-04d7-48cf-9c67-8ff1465c7737/Screenshot+2023-04-14+at+09.02.23.png</image:loc>
      <image:title>Research &amp; Articles - 100% Availability = Success? - However you want to define availability success…</image:title>
      <image:caption>Our insights, research, and smarter uses of data support Services to surmount such challenges</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1725171274156-BMASDO5C9OY9UOPJXPH2/unsplash-image-rqxLUHktttc.jpg</image:loc>
      <image:title>Research &amp; Articles - 100% Availability = Success? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/9938bd90-38d7-426d-9b25-082494a8b694/janko-ferlic-sfL_QOnmy00-unsplash.jpg</image:loc>
      <image:title>Research &amp; Articles - 100% Availability = Success? - Research-led, Data-driven impact</image:title>
      <image:caption>It’s the power of triangulating comprehensive contemporary research take-homes, analysing data using expertise and through the prism of experience and insights, and applying software to measure the ‘right’ things not everything, which makes the difference and can create impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/gelmvkixqjoy4ute1ywtb40ypp6ro9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724672208635-ILQI9NNTRJES1I7F9Z3V/Screenshot+2024-08-26+at+12.36.16.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape (re-visited) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/0c06de60-9ba0-4a62-a223-e98d53ce91c3/Screenshot+2023-04-14+at+09.02.23.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape (re-visited) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/96dc5e46-f9b2-4043-b783-80653f3a0502/Screenshot+2023-03-23+at+10.29.25.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape (re-visited) - Our recent tweet</image:title>
      <image:caption>Data demonstrates the increasing imperative for research and evidence based solutions to abate dwindling numbers of OCFFs as part of a sector-wide spend-to-save approach repeatedly advocated by FRS reviews over the last 20 years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/ecad9785-121b-42f6-8884-ccdb43f1108d/Screenshot+2023-04-14+at+09.03.27.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape (re-visited) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/96d53fcf-3c7c-40cf-b47e-c5e07c1a587a/Screenshot+2024-08-26+at+09.54.25.png</image:loc>
      <image:title>Research &amp; Articles - On-call landscape (re-visited) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/c3e65b63-ba1d-4040-8fd5-1bd9fce85461/janko-ferlic-sfL_QOnmy00-unsplash.jpg</image:loc>
      <image:title>Research &amp; Articles - On-call landscape (re-visited) - Sharing the Foundation of Our Work</image:title>
      <image:caption>Thousands of hours reading and gathering an extensive collection of research materials, articles, and journals have been instrumental in shaping understanding of On-call contexts. Only capacity - being oversubscribed - has prevented us from sharing more of the content that forms the professional bedrock of this work. Until now.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/how-can-al-improve-recruitment-retention-amp-on-call-fire-engine-availability-rnmzz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679232108312-X2LKM7OMQF0NU59W4LAJ/unsplash-image-rDxP1tF3CmA.jpg</image:loc>
      <image:title>Research &amp; Articles - AI Part II - There’s nothing artificial about how AI can improve fire engine availability</image:title>
      <image:caption>Is your Service Fit for the Future proof?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679233087353-81168LOE2GBECB0G96FF/unsplash-image-rC29LgEbTjU.jpg</image:loc>
      <image:title>Research &amp; Articles - AI Part II - AI: Advance Insights</image:title>
      <image:caption>AI can make sure the fire service doors are always open</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/044a53b0-ad85-428f-a23c-caaabcea1b9f/Ruben.jpeg</image:loc>
      <image:title>Research &amp; Articles - AI Part II - AI, Ruben, and FireServiceRota</image:title>
      <image:caption>Ruben is owner of FireServiceRota together with his long-time friend Cor. His passion is to make this world a safer place while helping firefighters do their work with more freedom and flexibility. Ruben studied Computer Science at Delft University of Technology and holds a Ph.D. in AI from the University of Southampton. ‍ As Chief Technology Officer, he works closely with FireServiceRota's fantastic Customer Success and Development teams to first deeply understand the problem our users are facing, before coming up with practical and simple (technical) solutions. ‍</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/e93f1ffb-097c-4009-b49a-d67e01f55ca5/Screenshot+2022-09-15+at+15.55.54.png</image:loc>
      <image:title>Research &amp; Articles - AI Part II - AI: Availability Improvements</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/on-call-volunteer-or-non-career-whats-the-difference-spoiler-not-a-lot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-01</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/widest-possible-pool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/285ebbb6-ee0c-411c-ae08-57f4ae1aa396/Screenshot+2022-12-01+at+14.03.50.png</image:loc>
      <image:title>Research &amp; Articles - Widest Possible Pool - SMARTer use of data for recruitment</image:title>
      <image:caption>Recognizing the threat to the sustainability of on-call availability this backdrop poses, we use research and data to understand the prospective pool of OCFFs intimately and to guide recruitment strategies. By using our Widest Possible Pool (WPP) initiative - explained in the video above - FRSs can estimate each on-call station’s possible pool of recruits, and its demographic profile/diversity to make future recruitment and diversity endeavours SMART and to support the stations identified as those most in need. The SMART approach adopted, and its results, reflects the position of the most recent independent review of the fire and rescue service that ‘Services need to be innovative at reaching out to the widest possible pool, to make sure they have enough staff to keep this model viable.’[2][3]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/0e4240c4-5190-4628-af40-8b99111294c6/Screenshot+2022-10-12+at+08.41.47.png</image:loc>
      <image:title>Research &amp; Articles - Widest Possible Pool - Using data to set diversity targets according to demographics</image:title>
      <image:caption>On-call stations can only recruit from a pool of people living or working within 5 minutes of the local station and so can only diversify according to local demographics. Acknowledging this, identifying local profiles, and defining the characteristics of cultures is necessary, especially for an on-call workforce which is embedded within local communities and functions in uniquely, independent, locally-centred, non-centralised ways.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/re-enkindle-on-fire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-26</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/how-can-al-improve-recruitment-retention-amp-on-call-fire-engine-availability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679232108312-X2LKM7OMQF0NU59W4LAJ/unsplash-image-rDxP1tF3CmA.jpg</image:loc>
      <image:title>Research &amp; Articles - AI - Availability Improved? - There’s nothing artificial about how AI can improve fire engine availability</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679233087353-81168LOE2GBECB0G96FF/unsplash-image-rC29LgEbTjU.jpg</image:loc>
      <image:title>Research &amp; Articles - AI - Availability Improved? - AI: Advance Insights</image:title>
      <image:caption>AI can make sure the fire service doors are always open</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679232377459-X5RQL65RI6AIXVOL17Z8/unsplash-image-ViC0envGdTU.jpg</image:loc>
      <image:title>Research &amp; Articles - AI - Availability Improved? - AI: Availability Improvements</image:title>
      <image:caption>Listen to what AI itself says can be done…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/latest-blog/when-is-a-blog-not-a-blog-when-its-a-plog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-04</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/podcasts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-21</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/podcasts/utbyxri9gh4rypaadzgytzgp0rtm3r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/8c8b708c-e81e-48a9-a452-2c78e5ee83b1/Screenshot+2025-01-21+at+13.27.19.png</image:loc>
      <image:title>Podcasts - In Conversation with Dr Steven Sadler - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/podcasts/dr-steve-sadler-amp-dcfo-steve-healey-on-fire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/podcasts/the-on-call-fire-fighters-charity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/podcasts/acfo-dan-quinn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-25</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/podcasts/re-enkindle-on-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/9f55df23-1368-4efb-b984-cdd02d721cd7/rohan-makhecha-jw3GOzxiSkw-unsplash.jpg</image:loc>
      <image:title>SMEAC - SMEAC</image:title>
      <image:caption>Execute On-call improvements using research and data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/a6d241d7-0d44-4759-92c8-b248389b8126/philipp-berg-sU76FZ1417U-unsplash.jpg</image:loc>
      <image:title>SMEAC - Situation</image:title>
      <image:caption>The fire and rescue service, nationally and internationally, has a multifaceted, enduring and perennial problem: On-call/volunteer fire engine availability, recruitment, retention and strategic workforce planning. White papers, HMICFRS, the NFCC, and international case studies and literature all concur, fire and rescue services’ capacity, collectively and individually to conduct research and projects which helps them first fully understand and then address this perennial problem are stretched.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/c2712d57-6934-4924-87b8-93764a592a0e/Screenshot+2023-05-25+at+15.24.49.png</image:loc>
      <image:title>SMEAC - Mission</image:title>
      <image:caption>Use evidence, research, and data to collaborate, innovate and create solutions which help overstretched FRSs address key challenges: Optimize Recruitment and Retention of On-Call Firefighters By leveraging our insights, FRS can strategically plan workforce needs and create a supportive environment for On-call firefighters, ensuring they remain a valued and integral part of the service. Maximize On-Call Fire Engine Availability Our evidence-based approach helps services to effectively manage and enhance On-call availability by helping you use your availability software to optimize crew deployment and providing real-time insights. Strategic Workforce Planning for Critical Skills On-call-centric software, such as FireServiceRota, is the key to unlocking On-call success. By focusing on the strategic planning of skills that are in short supply, such as Incident Commanders (ICs) and Emergency Response Drivers (ERDs), we address the root causes of reduced availability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1705830200302-XHBN730POCGGPCYKX0XB/janko-ferlic-sfL_QOnmy00-unsplash.jpg</image:loc>
      <image:title>SMEAC - Execute</image:title>
      <image:caption>RESEARCH - Use the largest literature review of on-call/volunteer research ever undertaken to enable YOUR best-fit-for-Service strategy. DATA - Employ cutting edge data survey tools, GIS based modelling, and use data to gain insights which can optimise your use of software, and use of resources. SOLUTIONS - Make outcomes more favourable for recruitment, diversity, and ensure the right OCFFs are in the right place at the right times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/a2b5310a-4319-4bc6-9e9b-eec1429d1bcf/Screenshot+2024-08-15+at+15.18.51.png</image:loc>
      <image:title>SMEAC - Ask</image:title>
      <image:caption>Interested? Before you get in touch, you may first want to read recommendations from one of the several other FRSs with which we have worked.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1678719317191-OCSJLFH1VQ68JVDVR7ZP/re-enkindle-logo.jpg</image:loc>
      <image:title>SMEAC - Confirm</image:title>
      <image:caption>Reach out to re-enkindle! If you’d like to know more and discuss how we might work with you and your Service email us directly at re-enkindle@fireserviceresearch.co.uk.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/improving-oncall-availability</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/cf46afe2-12c8-4853-8f1b-424bd4857c8e/Photo+on+07-09-2023+at+09.21+%232.jpg</image:loc>
      <image:title>Our Story - …re-search became re-enkindle(d)</image:title>
      <image:caption>Whilst working as an On-call firefighter in four Fire and Rescue Services (FRSs) throughout England Dr Steve Sadler experienced first hand the perennial problem of On-call fire engine (un)availability. He also saw how multifaceted the challenge was; a combination of factors including a challenging backdrop for recruitment, poor retention rates, and a unique workforce in which strategic workforce planning often failed to ensure the right OCFFs with the right skills were in the right place at the right times. Steve decided to combine his interdisciplinary research expertise with fire service experience whilst working as a Post-Doctoral Research Fellow at Keele University. He developed the UK’s first research-led model of good practice for the availability of On-call fire engines - to improve the availability of On-call fire engines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/df19cbd0-ed4b-4e1a-93a3-bc99522ee0b1/sharon-pittaway-N7FtpkC_P7o-unsplash.jpg</image:loc>
      <image:title>Our Story - On a Mission</image:title>
      <image:caption>Steve has since become known for his On-call expertise. His depth of knowledge, and ability to clarify ambiguities inherent to the complexities of the On-call landscape using research data has made him trusted by leaders across the Sector. Steve helps them navigate the future and take their own teams with them by making their evidence-based decisions easier and can help you too - Let’s Talk. To support the sector, and increase its capacity for evidence-based, data-driven solutions, research has now become re-enkindle. Academic, interdisciplinary research expertise and know-how allied to FRS experience has led to the refinement of research, data tools, and methodologies to help FRSs improve their understanding of on-call provisions and augment the availability of on-call fire engines. re-enkindle supports services across the sector in their aspirations to embed best practice, affect meaningful change, and create impact. Read about Our Projects or if you’re ready to reach out, Let’s Talk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1666674283289-ROER8ZZLA7JY4OWZWFPF/janko-ferlic-sfL_QOnmy00-unsplash.jpg</image:loc>
      <image:title>Our Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1cde0770-83bc-40f7-8c67-ba81dd0ac79a/re-enkindle-logo.png</image:loc>
      <image:title>Our Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1723995346330-K7T5G1IDZO23GF9SYEE1/philipp-berg-sU76FZ1417U-unsplash.jpg</image:loc>
      <image:title>Our Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724652066972-URG5I3P7AMRXBHPSU5HI/Screenshot+2024-08-26+at+07.00.40.png</image:loc>
      <image:title>Our Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1cde0770-83bc-40f7-8c67-ba81dd0ac79a/re-enkindle-logo.png</image:loc>
      <image:title>Our Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724652089373-9KNEIPJ33PVGRY8GEXM5/Photo+on+07-09-2023+at+09.21+%232.jpg</image:loc>
      <image:title>Our Story</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/contact-us-mojave</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/21452510-e41f-45c9-a9f5-af508419b3d4/021-uoP7vLTmLm8.jpeg</image:loc>
      <image:title>Reach out to re-enkindle your Service's use of re-search and data - Want to talk?</image:title>
      <image:caption>Our projects typically start with a wide-ranging conversation about your-Service-specific set of challenges. Start the conversation with a free consultation @re-enkindle@fireserviceresearch.co.uk</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/our-impact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/0c206186-e8a4-4736-83f6-3c375831040d/Screenshot+2024-08-14+at+11.27.19.png</image:loc>
      <image:title>Impact - A research-led, data-driven evaluation of Kent’s On-call model</image:title>
      <image:caption>Underpinning research provided a prism by which to analyse pertinent Service workforce data, strategic Service documents, insights from KFRS Subject Matter Experts (SMEs), and a cursory consultation with a cohort of Kent’s On-call firefighters (OCFFs) to allow identification of its predominant challenges. This also afforded opportunities to support Kent’s key strategic objectives in ways which may reduce the inherent risks of any future initiatives or recommendations for change. “Steve worked with us to explore improvements that we wish to make to our on call duty system. Steve's knowledge was second to none and he worked well with our team to quickly focus in on the key issues. Steve presented recommendations that were clearly articulated and wholly useful. It was a pleasure working with Steve and we look forward to working with him in the future.” Matt Deadman, Assistant Director of Response, Kent Fire and Rescue Service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/b76debae-72b2-4171-9b55-6be2116d6095/Screenshot+2022-11-01+at+05.42.45.png</image:loc>
      <image:title>Impact - Innovation of the Year finalist!</image:title>
      <image:caption>Our impact is achieved by cutting-through the complexities of the On-call landscape by applying evidence and experience based insights which optimise use of On-call resources and maximise On-call fire engine availability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/6bac930b-1eea-4a28-8dc4-fe3481b0a087/Screenshot+2024-08-14+at+11.25.00.png</image:loc>
      <image:title>Impact - RDS Project: Recruitment, Diversity and Skills</image:title>
      <image:caption>Focussed on Lancashire Fire and Rescue Service’s requirement to enhance its existing On-call strategic endeavours they commissioned a report as part of collaborative project with ORH to use data which would enhance understanding of their On-call recruitment vulnerabilities, plug gaps in their local diversity data, and help maximise the efficiency and effectiveness of their strategic workforce planning for OCFFs. “It is my pleasure to recommend Steve for his outstanding work on our recent RDS project. Focussed on Lancashire Fire and Rescue Service’s requirement to enhance our existing On-call strategic endeavours we commissioned Steve as part of collaborative project with ORH to use data which would enhance understanding of our On-call recruitment vulnerabilities, improve access to local diversity data, and help maximise the efficiency and effectiveness of our strategic workforce planning for our On-Call firefighters (OCFFs). As the NFCC’s On-call strategic lead I have worked with Steve several times before and I knew he had a deep understanding of the unique challenges within the On-call landscape. From the outset Steve demonstrated an exceptional level of expertise, dedication, and innovation. Steve not only delivered results that will hopefully improve our operational effectiveness and efficiency, he also provided insights that will continue to benefit our Service in the long term.  I look forward to continuing our work together as we tackle the On-call challenges, and support innovative solutions using data, such as the collaborative development of the On-Call Availability, Recruitment, and Skills (OARS) software. I highly recommend Steve to any organization seeking to work with a highly skilled and deeply committed individual, focused on delivering meaningful results.” Steve Healey, Deputy Chief Fire Officer, Lancashire Fire and Rescue Service, and National Fire Chiefs Council On-call Strategic Lead.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/c816cbd8-a530-43e7-89f2-a472378ea44d/Screenshot+2024-08-18+at+15.50.55.png</image:loc>
      <image:title>Impact - Staffordshire Fire and Rescue Service</image:title>
      <image:caption>Research conducted in collaboration with Staffordshire Fire and Rescue Service</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/5811d8ca-fbf1-4810-95b7-99efa9dcd523/MAWW.png</image:loc>
      <image:title>Impact - Mid and West Wales FRS - “A World Leading Emergency Service”</image:title>
      <image:caption>Using benchmarking and an evidence-based approach we are proud to have provided research and data-driven insights as part of MAWW FRS On-call Improvement Programme as it invests in its most valuable resource. This supported their strategic decision making and evidence-led recommendations as part of their Improvement Plans, Annual Business Plan, and Strategic Vision 2022-2027. “As a predominantly On Call FRS (52 On Call watches, circa 700 personnel), we have been working with Steve for nearly three years now, using his most contemporary research into the On Call/RDS sector, as an evidenced based approach to solutions that we've implemented here in Service. His research and unique insight has underpinned our On Call Improvement Program, aimed at sustaining and improving the service our On Call/RDS provide to the communities of Mid and West Wales. An extremely genuine, credible, knowledgeable and helpful individual who seeks to help the FRS sector support the On Call/RDS system through the provision of data, insights and toolkits.” Craig Flannery, Chief Fire Officer, Mid and West Wales Fire and Rescue Service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/49ffcfe5-9355-4a23-adbf-dab837611d8e/Screenshot+2024-08-18+at+15.42.03.png</image:loc>
      <image:title>Impact - Sustaining Success of England’s top performing Fire Service for on-call fire engine availability</image:title>
      <image:caption>Re-enkindle’s founder supported Shropshire Fire and Rescue Service, Service of the Year, 2022, in its aspiration to sustain its success as one of England’s top performing On-call fire and rescue services for availability. “Steve has supported Shropshire Fire and Rescue Service in its aspiration to sustain its success as England’s top performing On-Call fire and rescue service for availability by identifying its good practices, collaborating to innovate possible future initiatives, and supporting the development of its cultural strategy. This collaboration has led to innovations and insights into recruitment, retention, and most importantly culture and diversity, including the conception of multiple-culturalism and the local cultures at the on-call’s core. From ground-breaking ways to quantify and calculate workforce goodwill, to the use of research to understand the on-call landscape and support Shropshire’s senior management team to make decisions which are evidence-based and data-driven, the work has exceeded expectations."   Dan Quinn, Assistant Chief Fire Officer, Shropshire Fire and Rescue Service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/0e666f93-2504-43f7-a354-43e57d028275/Screenshot+2023-01-31+at+11.15.36.png</image:loc>
      <image:title>Impact - We have supported Ireland’s Fire and Rescue Service</image:title>
      <image:caption>Not only has our research been presented internationally by use in Ireland, our work has supported the Irish Retained Duty System review. Read the review here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/how-we-serve-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1666674283289-ROER8ZZLA7JY4OWZWFPF/janko-ferlic-sfL_QOnmy00-unsplash.jpg</image:loc>
      <image:title>re-pository</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1725169285920-7TRUPQ3CPU06RL7AYSH2/unsplash-image-rqxLUHktttc.jpg</image:loc>
      <image:title>re-pository - Driving Innovation</image:title>
      <image:caption>Innovation emanates from the exchange of ideas. When fire services share their experiences, challenges, and solutions, it sparks new thinking and cultivates creative approaches to persistent problems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724685064228-XWZI2N2993DFEI1I9EF7/Screenshot+2024-08-15+at+15.18.51.png</image:loc>
      <image:title>re-pository - Common Goals</image:title>
      <image:caption>Many Fire and Rescue Service’s have already leveraged evidence-driven insights &amp; real-world experience, and cut-through the complexities of the On-call landscape, optimise On-call resources and maximise On-call fire engine availability. But there are so many more and so little time…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1725168828559-HSQLHWXEIZM5ZNIR7FJG/unsplash-image-o4-YyGi5JBc.jpg</image:loc>
      <image:title>re-pository - Oversubscribed</image:title>
      <image:caption>Research, articles, and journals have been instrumental in shaping our understanding of On-call contexts. Only capacity - being oversubscribed - has prevented us from sharing more of the content that forms the professional bedrock of this work. Until now.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1725169016479-54QXN4LBY7JSO4SMNLNK/unsplash-image-YuO3d4XS6yw.jpg</image:loc>
      <image:title>re-pository - Sharing Research and Resources Matters</image:title>
      <image:caption>As recent figures show further declines in the OCFF workforce, declines in On-call availability, and fire stations, whilst incidents are again on the rise, it simply seems imperative to share our knowledge base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/321fabba-fb59-43e3-a473-2f688f26654e/yQObK.jpeg</image:loc>
      <image:title>re-pository - The Three Rs</image:title>
      <image:caption>Re-enkindle Recruitment, Retention and Resignation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1663253352636-ZOZN7RC622XJ7BIWT26W/unsplash-image-GOMhuCj-O9w.jpg</image:loc>
      <image:title>re-pository - Recruitment &amp; Retention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1663253461892-AVL98ZFUGHN67A24V31V/unsplash-image-87EqZAWN-v8.jpg</image:loc>
      <image:title>re-pository - Retention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1663253517086-9YOQDQPWZ3SZ7PEOMC6I/unsplash-image-GpplHQ-fyvA.jpg</image:loc>
      <image:title>re-pository - Resignations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1660139433647-OYXA5KJJ3E6MWAQFHHXR/unsplash-image-UyAgwgLuS9Q.jpg</image:loc>
      <image:title>re-pository - The Three Ss</image:title>
      <image:caption>Re-enkindle up-Skilling and Strategic Workforce Planning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1663253183116-OFHGIM3QLVXSO71CVWUI/unsplash-image-rqxLUHktttc.jpg</image:loc>
      <image:title>re-pository - SKILLS</image:title>
      <image:caption>Incident Commanders and Emergency Response Drivers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1663253298185-H8TIT3E0I9JGE157H3G9/unsplash-image-NeTPASr-bmQ.jpg</image:loc>
      <image:title>re-pository - Salary</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1660140972489-D77YGRIIDP6GLPSZEKIP/unsplash-image-wHddViTmSvA.jpg</image:loc>
      <image:title>re-pository - The Three Cs</image:title>
      <image:caption>Re-enkindle Crewing, Communication,and (multiple) Cultures</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1663252960525-ZVXHMI4FEGHNEJ8QF0K2/unsplash-image-zbg2-gyo_hM.jpg</image:loc>
      <image:title>re-pository - Culture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1663253002038-P7PA0BYAQX53KER3TDXW/unsplash-image-71CjSSB83Wo.jpg</image:loc>
      <image:title>re-pository - COMMUNICATION AND CULTURE COMBINED</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1663253090484-8E16AB6CHQRS53ZFLFI5/unsplash-image-qWwpHwip31M.jpg</image:loc>
      <image:title>re-pository - Crewing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fireserviceresearch.co.uk/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1660832576702-TZF1R2R8NXGK23LWBT29/unsplash-image-Skf7HxARcoc.jpg</image:loc>
      <image:title>Privacy policy - Privacy policy</image:title>
    </image:image>
  </url>
</urlset>

