https://www.fireserviceresearch.co.uk/about-us-mojave daily 1.0 2026-06-13 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1663650774210-UID9GTHUPGJDU2ME4ITZ/re-enkindle-logo.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724688614897-51MNXJWY0QLBAV6WAM9T/sharon-pittaway-N7FtpkC_P7o-unsplash.jpg research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/08b71e02-b865-455b-874c-51cc6154211b/Screenshot+2024-08-15+at+15.18.51.png research, insights & data - Trusted by… Together we are tackling the perennial problems On-call fire engine availability, recruitment, retention, & optimizing resources. Don’t just take our word for it, take a look. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/4cc93c59-952d-4ad0-a7d2-33d64aa278d7/janko-ferlic-sfL_QOnmy00-unsplash.jpg research, insights & data - Our Mission On-call, non-career, and volunteer firefighters are an invaluable, precious-yet-predominant, ever diminishing asset. Within an uncertain and unfavourable backdrop for recruitment and retention re-enkindle augments Fire and Rescue Services capacity to apply contemporary research and data-driven approaches to enhance their effectiveness, efficiency, and people. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724821401195-TYOLPFEXPLKWH9Y7ZIH7/Screenshot+2024-08-28+at+05.54.02.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724821400204-GKZXIN8RHS7TW9MQT4F5/Screenshot+2024-08-28+at+05.55.46.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724821386236-TC4MLXW3CEZ0QVW4OWC7/Screenshot+2024-08-28+at+05.53.47.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724821408751-2CPB67V9CJYTB3R65GK0/Screenshot+2024-08-28+at+05.56.20.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724821417719-J4HZG10CMGZPI8949QBI/Screenshot+2024-08-28+at+05.54.25.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724821731230-RPGCZSBJWFSZQC6ZTVXR/Screenshot+2024-08-28+at+06.08.29.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/d2760e78-f9a4-4a0e-8412-5b95e60f3be6/philipp-berg-sU76FZ1417U-unsplash.jpg research, insights & data - Our Insights… …emanate from the unique combination of academic acumen, fire service research expertise, and operational On-call experience. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724822314980-28NVCF31VJMI35KEEXPX/Screenshot+2024-08-28+at+06.16.52.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724822316177-NVAZ73T6DIU114BP1HFY/Screenshot+2024-08-28+at+06.17.04.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724822317131-Y38OIZ6ICXKTCRCC0EFI/Screenshot+2024-08-28+at+06.17.15.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724822318649-EB7DL3RFGGOEOJCN71MK/Screenshot+2024-08-28+at+06.17.36.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724822319382-4TY67K712NJCTHYJYIS1/Screenshot+2024-08-28+at+06.17.26.png research, insights & data https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1729835476143-YN35HSFU98JL0CNAPUEF/unsplash-image-rqxLUHktttc.jpg research, insights & data - Research-led and data-driven Tried-and-tested in several FRSs, every step is rooted in experience, expertise, and refined by research. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/bb0c7948-8c5d-4448-9faa-c9b3ee3e8c83/unsplash-image-3V8xo5Gbusk.jpg research, insights & data - Conversations with clarity and concision We understand each Service can be different. We listen to your specific context, challenges and aspirations, then we deliver - distilling complex into simple, effective, evidence-based strategies. Let us Listen to you. https://video.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/d434951a-f0e6-415d-8078-9fbe6352d671/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/d434951a-f0e6-415d-8078-9fbe6352d671/thumbnail research, insights & data research, insights & data https://www.fireserviceresearch.co.uk/latest-blog daily 0.75 2026-06-09 https://www.fireserviceresearch.co.uk/latest-blog/oars-in-practice-from-perennial-problem-to-promising-practices monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/480d80bc-da22-4d67-bb60-d5e036c708f5/Screenshot+2025-11-14+at+08.47.50.png Research & Articles - OARS - A ‘Promising Practice’ - From 'Perennial Problem' to 'Promising Practices.' OARS supports Lancashire - and several other FRSs - to improve On-call availability! https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/bf0fd385-563b-46ea-8551-e04df57d7b0c/Screenshot+2025-11-15+at+06.53.44.png Research & Articles - OARS - A ‘Promising Practice’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fireserviceresearch.co.uk/latest-blog/oars-is-on-fire monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1fc7d457-a9cc-4979-9d18-0bd772177a6c/Screenshot+2025-11-14+at+09.01.27.png Research & Articles - OARS is on FIRE...Again!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/b590048f-6410-45b9-93d1-769352e2ee66/Screenshot+2025-11-14+at+09.02.04.png Research & Articles - OARS is on FIRE...Again!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/02658584-6d07-48c8-a1ed-897ce679fd16/Screenshot+2025-11-14+at+09.02.15.png Research & Articles - OARS is on FIRE...Again!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fireserviceresearch.co.uk/latest-blog/oars-is-on-fire-1 monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1763111675986-LKHFBKJS39IYNZUX4ZG6/Screenshot+2025-11-14+at+09.11.05.png Research & Articles - OARS is on FIRE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/e25774bb-71f3-452b-9a9f-95f555361e24/Screenshot+2025-11-14+at+08.56.57.png Research & Articles - OARS is on FIRE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/eca63c2d-1cb7-47a5-8ebb-01a3fa5bc46e/Screenshot+2025-11-14+at+08.57.25.png Research & Articles - OARS is on FIRE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/2a6a051a-f6bc-465a-af23-c27774092eb7/Screenshot+2025-11-14+at+08.57.39.png Research & Articles - OARS is on FIRE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fireserviceresearch.co.uk/latest-blog/availability-and-alerting-just-got-smarter-fireservicerota-primary-alerting-app-for-fire-and-rescue-services monthly 0.5 2025-11-14 https://www.fireserviceresearch.co.uk/latest-blog/oars-on-call-availability-recruitment-and-skills-planning monthly 0.5 2025-11-14 https://www.fireserviceresearch.co.uk/latest-blog/our-research-and-saas-in-action-and-making-a-difference-in-lancashire monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/eea63437-cb12-4d73-b7e6-b78111e58ec8/Screenshot+2024-12-05+at+11.50.58.png Research & Articles - Lancs FRS & OARS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/2bbe6539-e60b-4d60-b897-0947054b5c55/Screenshot+2024-12-05+at+12.03.01.png Research & Articles - Lancs FRS & OARS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/9aa465ae-e4e6-4437-bd10-9cae4a60a16a/Screenshot+2024-12-05+at+10.10.17.png Research & Articles - Lancs FRS & OARS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fireserviceresearch.co.uk/latest-blog/maximise-on-call-fire-engine-availability monthly 0.5 2025-11-14 https://www.fireserviceresearch.co.uk/latest-blog/on-call-landscape monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/535c1d2b-9ee6-48fe-9b4b-8fecda032ae8/Screenshot+2024-08-26+at+13.56.35.png Research & Articles - On-call landscape - On-call in numbers - 2023/24 OCFF numbers down 27% in the last 10 years. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/8961ae69-8a2b-4c2f-b15d-03e8c21cc3dc/Screenshot+2024-08-26+at+13.55.12.png Research & Articles - On-call landscape - Down from 11,652 in 2022, there are now only 8,097 OCFFs Meanwhile, availability has dropped nationally from 81% to 72%. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/829e8fd9-5646-4199-ac87-61eeeecddfe5/Screenshot+2024-08-26+at+13.52.36.png Research & Articles - On-call landscape - Firefighters figure down, incident numbers up - Go figure… Over the past decade, the number of firefighters has decreased by over 20% while the number of incidents and fires attended have increased by 19% and 16%, respectively. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/4bb8e739-2d34-450b-9ccb-9f84cf40b552/Screenshot+2022-09-05+at+11.32.24.png Research & Articles - On-call landscape - On-call landscape What looms over the horizon? Whatever it may be, fire service research, a smarter use of data, and re-enkindle’s innovations can help the sector surmount its challenges. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/ead4061d-7a79-41b7-84e7-dba5af94faad/Screenshot+2022-12-01+at+14.11.12.png Research & Articles - On-call landscape - R & D Investment = Success Data suggests the most successful organisations re-invest in excess of 70% of profits into R & D. Whilst a lot of great research is done in the sector on operational imperatives such as wildfires, contaminants, and FBT, there is far less research into organisationally challenges such as recruitment, retention, and On-call culture. https://www.fireserviceresearch.co.uk/latest-blog/on-call-availability-100-percent monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724672208635-ILQI9NNTRJES1I7F9Z3V/Screenshot+2024-08-26+at+12.36.16.png Research & Articles - 100% Availability = Success? - Optimising our On-call Inspired to help FRSs improve the overall availability of their fire engines owing to our unique On-call experience and insights we work tirelessly in pursuit on just one goal - supporting the sector to improve On-call availability. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/034b0435-04d7-48cf-9c67-8ff1465c7737/Screenshot+2023-04-14+at+09.02.23.png Research & Articles - 100% Availability = Success? - However you want to define availability success… Our insights, research, and smarter uses of data support Services to surmount such challenges https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1725171274156-BMASDO5C9OY9UOPJXPH2/unsplash-image-rqxLUHktttc.jpg Research & Articles - 100% Availability = Success? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/9938bd90-38d7-426d-9b25-082494a8b694/janko-ferlic-sfL_QOnmy00-unsplash.jpg Research & Articles - 100% Availability = Success? - Research-led, Data-driven impact It’s the power of triangulating comprehensive contemporary research take-homes, analysing data using expertise and through the prism of experience and insights, and applying software to measure the ‘right’ things not everything, which makes the difference and can create impact. https://www.fireserviceresearch.co.uk/latest-blog/gelmvkixqjoy4ute1ywtb40ypp6ro9 monthly 0.5 2024-09-10 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1724672208635-ILQI9NNTRJES1I7F9Z3V/Screenshot+2024-08-26+at+12.36.16.png Research & Articles - On-call landscape (re-visited) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/0c06de60-9ba0-4a62-a223-e98d53ce91c3/Screenshot+2023-04-14+at+09.02.23.png Research & Articles - On-call landscape (re-visited) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/96dc5e46-f9b2-4043-b783-80653f3a0502/Screenshot+2023-03-23+at+10.29.25.png Research & Articles - On-call landscape (re-visited) - Our recent tweet Data demonstrates the increasing imperative for research and evidence based solutions to abate dwindling numbers of OCFFs as part of a sector-wide spend-to-save approach repeatedly advocated by FRS reviews over the last 20 years. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/ecad9785-121b-42f6-8884-ccdb43f1108d/Screenshot+2023-04-14+at+09.03.27.png Research & Articles - On-call landscape (re-visited) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/96d53fcf-3c7c-40cf-b47e-c5e07c1a587a/Screenshot+2024-08-26+at+09.54.25.png Research & Articles - On-call landscape (re-visited) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/c3e65b63-ba1d-4040-8fd5-1bd9fce85461/janko-ferlic-sfL_QOnmy00-unsplash.jpg Research & Articles - On-call landscape (re-visited) - Sharing the Foundation of Our Work Thousands of hours reading and gathering an extensive collection of research materials, articles, and journals have been instrumental in shaping understanding of On-call contexts. Only capacity - being oversubscribed - has prevented us from sharing more of the content that forms the professional bedrock of this work. Until now. https://www.fireserviceresearch.co.uk/latest-blog/how-can-al-improve-recruitment-retention-amp-on-call-fire-engine-availability-rnmzz monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679232108312-X2LKM7OMQF0NU59W4LAJ/unsplash-image-rDxP1tF3CmA.jpg Research & Articles - AI Part II - There’s nothing artificial about how AI can improve fire engine availability Is your Service Fit for the Future proof? https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679233087353-81168LOE2GBECB0G96FF/unsplash-image-rC29LgEbTjU.jpg Research & Articles - AI Part II - AI: Advance Insights AI can make sure the fire service doors are always open https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/044a53b0-ad85-428f-a23c-caaabcea1b9f/Ruben.jpeg Research & Articles - AI Part II - AI, Ruben, and FireServiceRota Ruben is owner of FireServiceRota together with his long-time friend Cor. His passion is to make this world a safer place while helping firefighters do their work with more freedom and flexibility. Ruben studied Computer Science at Delft University of Technology and holds a Ph.D. in AI from the University of Southampton. ‍ As Chief Technology Officer, he works closely with FireServiceRota's fantastic Customer Success and Development teams to first deeply understand the problem our users are facing, before coming up with practical and simple (technical) solutions. ‍ https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/e93f1ffb-097c-4009-b49a-d67e01f55ca5/Screenshot+2022-09-15+at+15.55.54.png Research & Articles - AI Part II - AI: Availability Improvements https://www.fireserviceresearch.co.uk/latest-blog/on-call-volunteer-or-non-career-whats-the-difference-spoiler-not-a-lot monthly 0.5 2024-09-01 https://www.fireserviceresearch.co.uk/latest-blog/widest-possible-pool monthly 0.5 2023-06-19 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/285ebbb6-ee0c-411c-ae08-57f4ae1aa396/Screenshot+2022-12-01+at+14.03.50.png Research & Articles - Widest Possible Pool - SMARTer use of data for recruitment Recognizing the threat to the sustainability of on-call availability this backdrop poses, we use research and data to understand the prospective pool of OCFFs intimately and to guide recruitment strategies. By using our Widest Possible Pool (WPP) initiative - explained in the video above - FRSs can estimate each on-call station’s possible pool of recruits, and its demographic profile/diversity to make future recruitment and diversity endeavours SMART and to support the stations identified as those most in need. The SMART approach adopted, and its results, reflects the position of the most recent independent review of the fire and rescue service that ‘Services need to be innovative at reaching out to the widest possible pool, to make sure they have enough staff to keep this model viable.’[2][3] https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/0e4240c4-5190-4628-af40-8b99111294c6/Screenshot+2022-10-12+at+08.41.47.png Research & Articles - Widest Possible Pool - Using data to set diversity targets according to demographics On-call stations can only recruit from a pool of people living or working within 5 minutes of the local station and so can only diversify according to local demographics. Acknowledging this, identifying local profiles, and defining the characteristics of cultures is necessary, especially for an on-call workforce which is embedded within local communities and functions in uniquely, independent, locally-centred, non-centralised ways. https://www.fireserviceresearch.co.uk/latest-blog/re-enkindle-on-fire monthly 0.5 2024-08-26 https://www.fireserviceresearch.co.uk/latest-blog/how-can-al-improve-recruitment-retention-amp-on-call-fire-engine-availability monthly 0.5 2023-11-03 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679232108312-X2LKM7OMQF0NU59W4LAJ/unsplash-image-rDxP1tF3CmA.jpg Research & Articles - AI - Availability Improved? - There’s nothing artificial about how AI can improve fire engine availability https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679233087353-81168LOE2GBECB0G96FF/unsplash-image-rC29LgEbTjU.jpg Research & Articles - AI - Availability Improved? - AI: Advance Insights AI can make sure the fire service doors are always open https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/1679232377459-X5RQL65RI6AIXVOL17Z8/unsplash-image-ViC0envGdTU.jpg Research & Articles - AI - Availability Improved? - AI: Availability Improvements Listen to what AI itself says can be done… https://www.fireserviceresearch.co.uk/latest-blog/when-is-a-blog-not-a-blog-when-its-a-plog monthly 0.5 2023-02-04 https://www.fireserviceresearch.co.uk/podcasts daily 0.75 2025-01-21 https://www.fireserviceresearch.co.uk/podcasts/utbyxri9gh4rypaadzgytzgp0rtm3r monthly 0.5 2025-01-22 https://images.squarespace-cdn.com/content/v1/62c19917b503a23ea695e38e/8c8b708c-e81e-48a9-a452-2c78e5ee83b1/Screenshot+2025-01-21+at+13.27.19.png Podcasts - In Conversation with Dr Steven Sadler - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fireserviceresearch.co.uk/podcasts/dr-steve-sadler-amp-dcfo-steve-healey-on-fire monthly 0.5 2024-08-23 https://www.fireserviceresearch.co.uk/podcasts/the-on-call-fire-fighters-charity monthly 0.5 2024-07-31 https://www.fireserviceresearch.co.uk/podcasts/acfo-dan-quinn monthly 0.5 2023-05-25 https://www.fireserviceresearch.co.uk/podcasts/re-enkindle-on-research monthly 0.5 2023-05-05